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visceral hedonic rhetoric
Exploring the Design of Interactive Products
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9783659118210
Veröffentl:
2012
Einband:
Paperback
Erscheinungsdatum:
11.06.2012
Seiten:
232
Autor:
Cara Wrigley
Gewicht:
364 g
Format:
220x150x14 mm
Sprache:
Englisch
Beschreibung:
Dr Cara Wrigley is an Industrial Designer residing in Brisbane, Australia. Her fresh and innovative approach to design has seen her become an expert in the field of visceral hedonic rhetoric framed by the study of emotional design. Cara is currently lecturing in Industrial Design at the Queensland University of Technology.
This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of cognition, now known as visceral hedonic rhetoric . By analysing three different types of interactive products results found hierarchical and inter-relatable attributes with the potential to provide a positive consumer-product relationship that is more meaningful, less disposable and more sustainable in the future.