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Business Development
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Customer-oriented Business Development for successful companies
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9783658247263
Veröffentl:
2019
Einband:
eBook
Seiten:
110
Autor:
Andreas Kohne
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.
The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
Business Development: role, role profile, business unit, process.- Portfolio structure, management and life cycle.- Resources.-Target market.- Market cultivation strategy.- Case study.- Six steps to Business Development