Hormones, Talent, and Career

Diana Derval is President and Research Director of DervalResearch, global market research firm specializing in human perception and behavior, and Chair of the Board of Directors of the Better Immune System Foundation. Inventor of the Hormonal Quotient® (HQ), member of the Society for Behavioral Neuroendocrinology, and author of the books "Wait Marketing" and "The Right Sensory Mix", Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTom, Michelin, Sofitel, Philips, Sara Lee, and Sephora. Diana Derval teaches Innovation and Sensory Science at ESSEC Paris-Singapore Business School, and at the MBA of the University Leonard de Vinci in Paris. Over 10,000 professionals enjoyed her inspirational lectures and workshops from Chicago to Shanghai.

Johan Bremer, MSc in computer science, is the owner and technology director of Bremer Studios, a firm with expertise in 3D rendering and scientific visualization.Johan and his team have implemented in the past decade must have applications for leading organizations, including lane information on TomTom GPS navigation devices, a 3D visualization of the Anne Frank Museum tree based on a laser-scanning dataset, and neuromarketing demonstrations for DervalResearch and Philips. Combining strong mathematical skills with an ability to quickly grasp needs of demanding customers, Johan Bremer also expanded the visual program Crystal Ball, an option-risk application for traders.

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business and find the perfect work-life balance. A complimentary website allows readers to easily measure their HQ online.

By the author of "The Right Sensory Mix", Berry-AMA Book Prize Finalist 2011.