Corporate Culture and Values

A Chartered Marketer (CIM UK) & Chartered Consultant, Prof Dr
Patrick Low Kim Cheng has written ten books including one of
Border''s top 10 (2006, 2002, 2000) Strategic Customer Management& bestseller (2001) The Power of Relationships. He has worked in
electronics, civil service, banking, trading services, consulting
business & academia.

The book focuses on 5 questions- 1 What are the core
values of Singaporean managers-cum-owners of
co-operatives which operate in Singapore? 2 In what
ways are
the core values of these Singaporean
managers-cum-owners similar to & how do they differ
from non-Singaporean managers-cum-owners of companies
operating in Singapore? 3 What are the most important
values
of the managers when running their companies? 4 In
what ways do Singaporean managers perceive that these
values impede their companies? 5 How do Singaporean
managers believe these values have contributed to the
success of their companies? From the study, the
characteristic cultural traits of the typical company
were revealed. A model of the national culture was
also identified & analysed. Certain unique
Singaporean cultural values were also reaffirmed. A
typology of Singaporean corporate culture also
emerged from the most important values held by the
corporate leaders. This & the impediments & success
factors of companies were examined. A model for
measuring a national culture was derived & proposed.
The study s limitations are identified; the
researcher s critical lessons & directions for future
research are also given.