Business enterprises are transforming their core practices in the digital age. The emerging imperative is to become super-flexible, in order to thrive, or, at least survive, in volatile environments. Super-flexibility refers to the ability to be agile and versatile, like an entrepreneurial company, coupled with the capacity to remain robust and resilient, much like an established company. Super-flexible enterprises move swiftly, manage for the moment, and ride successive waves of technological innovation, while providing a few enduring anchors of stability and cohesion.
This book details how knowledge enterprises can harness uncertainty by becoming super-flexible. Based on over 20 years of practical experience in Silicon Valley, the authors present conceptual frameworks, illustrative examples and practical lessons for strategizing, organizing and managing knowledge-based enterprises in turbulent settings.
Features
* Combines theoretical concepts with practical lessons
* Addresses the challenges facing the new generation of entrepreneurial, knowledge-based companies
* Details how established enterprises can learn from Silicon Valley in order to adapt to new realities and how they can harness emerging opportunities
* Distills 20 years of field research and practical experience with a diverse range of tech companies in Silicon Valley.
Living with uncertainty is an everyday reality for most business entities today. This is especially the case for knowledge-intensive enterprises, such as those in technology, financial services, biotechnology and telecommunications, where new innovations and shifting customer preferences can radically change competitive dynamics. The focus of the book is on how knowledge enterprises can harness uncertainty by becoming super-flexible. Based on over 20 years of field research and practical experience in Silicon Valley’s technology ecosystem, the authors present conceptual frameworks, illustrative examples and practical lessons for strategizing, organizing and managing knowledge-based enterprises in turbulent settings.