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Designing Luxury Brands
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The Science of Pleasing Customers¿ Senses
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Artikel-Nr:
9783319715551
Veröffentl:
2018
Einband:
HC runder Rücken kaschiert
Erscheinungsdatum:
23.04.2018
Seiten:
192
Autor:
Diana Derval
Gewicht:
459 g
Format:
241x160x17 mm
Serie:
Management for Professionals
Sprache:
Englisch
Beschreibung:
Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine
Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.