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Autor: Alexander Medcalf
ISBN-13: 9783319708560
Einband: Book
Seiten: 227
Gewicht: 453 g
Format: 216x153x20 mm
Sprache: Englisch

Railway Photographic Advertising in Britain, 1900-1939

Palgrave Studies in the History of the Media
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Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939
1. Introduction.- 2. Railway Advertising: Theory and Practice 1900-1939.- 3. In the Country.- 4. By the Seaside.- 5. Around Town.- 6. On the Train.- 7. Conclusion.- Index
Autor: Alexander Medcalf
Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.

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Autor: Alexander Medcalf
ISBN-13 :: 9783319708560
ISBN: 3319708562
Erscheinungsjahr: 01.04.2018
Verlag: Springer-Verlag GmbH
Gewicht: 453g
Seiten: 227
Sprache: Englisch
Auflage 2018
Sonstiges: Buch, 216x153x20 mm, Bibliographie