Canada’s Public Diplomacy

Nicholas J. Cull is Professor of Public Diplomacy at the University of Southern California's Annenberg School for Communication, USA.

Michael K. Hawes is Professor of International Relations in the Department of Political Studies at Queen's University, Canada, and Director of the Canada-US Canada Fulbright Commission.

This book is a timely resource for the debate around "revitalizing" Canada's public diplomacy, bringing together some of the top scholars of Canadian public diplomacy and practitioners past and present to build a one-stop shop for thinking on the past, present, and future of Canadian engagement with foreign publics.  The volume builds on Justin Trudeau's media profile and the success of Canada's image in 2016  but does not stop at the Niagara frontier post. Canada is a significant and under-discussed case of public diplomacy, and its experience as a middle power is more likely to be applicable to others than the experience of the usual case of the United States. Offering a comprehensive discussion of a major non-US case in contemporary public diplomacy and soft power, contributors also explore new angles of public diplomacy, including city, gift, art, and archaeological diplomacy as well as digital diplomacy.

Presents a topical issue given Justin Trudeau's media profile and the success of Canada's image in 2016

Chapter 1. Canada and Public Diplomacy: The Road to Reputational Security.- Chapter 2. "We're Back": Re-Imagining Public Diplomacy in Canada.- Chapter 3. Is Canada really "Back"? Engineering a Diplomatic and International Policy Renaissance.- Chapter 4. Three Cheers for "Diplomatic Frivolity": Canadian Public Diplomacy Embraces the Digital World.- Chapter 5. Bridging the 49th Parallel: A Case of Cultural Diplomacy.- Chapter 6. Intersections and Cultural Exchange: Archaeology, culture, international law and the legal travels of the Dead Sea Scrolls.- Chapter 7. Should Canada Have an International Broadcaster?.- Chapter 8. Dualistic Images of Canada in the World: Instrumental Commonalities/Symbolic Divides.- Chapter 9. The return of Trudeaumania: A public diplomacy shift in Foreign and Defence Policy? The case of Trudeau's first year.- Chapter 10. International Gifts and Public Diplomacy: Canada's Capital in 2017.