Globalization and the Future of German

Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intellectual and aesthetic dimensions of encountering a foreign language. They present critical assessments addressing the dangers for the future of languages other than English, as well as positions which perceive the growing importance of English as a challenge and resource rather than as a threat.

Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intellectual and aesthetic dimensions of encountering a foreign language. They present critical assessments addressing the dangers for the future of languages other than English, as well as positions which perceive the growing importance of English as a challenge and resource rather than as a threat.

Contents
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Globalization - Threats and Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 3
Bernd Hüppauf
Globalization and Language . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
The Past, Present, and Future of World English . . . . . . . . . . . . . . . . . . . . 27
David Crystal
English as Threat or Resource in Continental Europe . . . . . . . . . . . . . . . 47
Robert Phillipson
Global English - A New Lingua Franca or a New Imperial Culture? . . . 65
Hans Joachim Meyer
English Rules the World. What Will Become of German? . . . . . . . . . . . . 85
Rudolf Hoberg
Language Policies in East and West. National Language Policies
as a Response to the Pressures of Globalization . . . . . . . . . . . . . . . . . . . 99
Petra Braselmann
The Impact of English on the Vocabulary and
Grammatical Structure of German . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
German as an Endangered Language? . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
Peter Eisenberg
Does "Denglish" Dedifferentiate our Perceptions of Nature?
The View of a Nature Lover and Language "Fighter" . . . . . . . . . . . . . . . .139
Hermann H. Dieter
Internationalizing Science and Technology . . . . . . . . . . . . . . . . . . . . . .155
German as an International Language of the Sciences -
Recent Past and Present . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Ulrich Ammon
The Future of German and Other Non-English Languages
for Academic Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Konrad Ehlich
Language and Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
The German Language and the Linguistic Diversity of Europe . . . . . . . 187
Wolfgang Thierse
Language and National Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Andreas Gardt
Yiddish and German: An On-Again, Off-Again Relationship -
and Some of the More Important Factors Determining the Future
of Yiddish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Joshua A. Fishman
The Past and Future of the Pennsylvania German Language:
Many Ways of Speaking German; Many Ways of Being American . . . . 229
David L. Valuska and William W. Donner
German in the USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243
Language Policies of the Goethe-Institut . . . . . . . . . . . . . . . . . . . . . . . . . 245
Nikky Keilholz-Rühle, Stephan Nobbe, and Uwe Rau
The Kulturpolitik of German-Speaking Countries in the USA . . . . . . . . 253
John Lalande II
Self-Inflicted Wounds? Why German Enrollments are Dropping . . . . . . 265
Robert C. Reimer
Meeting the Challenge:
The Future of German Study in the United States . . . . . . . . . . . . . . . . . . 281
Helene Zimmer-Loew
German in Wisconsin: Language Change and Loss . . . . . . . . . . . . . . . . . 293
Peter Wagener
Language and the Creative Mind . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
The Seductive Aesthetics of Globalization:
Semiotic Implications of Anglicisms in German . . . . . . . . . . . . . . . . . . . 307
Prisca Augustyn
Critically "Kanak": A Reimagination of German Culture . . . . . . . . . . . . 319
Yasemir Yildiz
Globalization: A Look at the Positive Side . . . . . . . . . . . . . . . . . . . . . . . 341
John M. Grandin
Select Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349
List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373