Beschreibung:
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors.- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites.- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content.- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website.- Chapter 5. Accelerated Mobile Pages: A Comparative Study.- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges.- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks.- Chapter 8. Prominence and Search Regret in Duopoly.- Chapter 9. Search Regret and Social Networks.- Chapter 10. Applying elements of smart educational environments in business decision support centers.- Chapter 11. Applying elements of smart educational environments in business decision support centers.- Chapter 12. Financial business ecosystems – the case of real estate management.- Chapter 13. Business Ecosystems for Organizational Excellence.
