Innovation in Community-Based Private Practices Through eHealth

Nicola Cobelli is Assistant Professor of Business Management at the Department of Business Administration, The University of Verona (Italy). He is member of the Italian Academy of Business Administration (AIDEA), of the Italian Society of Marketing (SIMA), and member of the Editorial Board of Sinergie - Italian Journal of Management. His main research areas are enterprise 4.0, retail management, healthcare management, and destination management.

There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, legal, social and anthropological implications. This book investigates eHealth through community-based private practices such as pharmacies, hearing centres, opticians, and private medical centres from a management perspective.  It first presents a systematic review of the theoretical research models that have been developed on eHealth. It then identifies the many innovative managerial implications of eHealth, and finally, it analyses reasons why some eHealth tools are or are not adopted.

Chapter 1 Innovation Management, Healthcare Challenges and eHealth.- Chapter 2 Innovation in Community-Based Private Practices through eHealth: A Business Management Perspective.- Chapter 3 Telemedicine as an eHealth Tool for Empowering Community-based Private Health Professionals in the Italian Context.- Chapter 4 Reasons for the Non-Adoption of Telemedicine in Italy: An Empirical Study.