Winning In Service Markets: Success Through People, Technology And Strategy
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Winning In Service Markets: Success Through People, Technology And Strategy

Success through People, Technology and Strategy
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ISBN-13:
9781944659073
Seiten:
704
Autor:
Jochen Wirtz
eBook Typ:
Adobe Digital Editions
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.