Pricing Design

Pricing Design
 Paperback
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Artikel-Nr:
9781937557362
Veröffentl:
2016
Einband:
Paperback
Erscheinungsdatum:
07.01.2016
Seiten:
58
Autor:
Dan Mall
Gewicht:
87 g
Format:
216x140x4 mm
Sprache:
Englisch
Beschreibung:

Dan Mall is a creative director and advisor from Philly. He's the director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world's most important and interesting organizations. Dan is an enthralled husband and dad, and cofounded Typedia (an encyclopedia for typefaces) and Businessology (a podcast and workshop series teaching designers how to run better businesses). He writes about design and other issues on Twitter and on his industry-recognized site, danielmall.com.
Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

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