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Surveys That Work
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A Practical Guide for Designing and Running Better Surveys
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781933820538
Veröffentl:
2021
Erscheinungsdatum:
17.08.2021
Seiten:
368
Autor:
Caroline Jarrett
Gewicht:
678 g
Format:
226x150x18 mm
Sprache:
Englisch
Beschreibung:
Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms. Her research on topics like 'How do people answer questions?' led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms. Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer. Caroline is co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier). Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real&ndashworld compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.