STRONG BRAND - Your Branding Strategy Revealed

Do you want your brand to be 'The Real Thing' like Coca Cola® on Christmas Day?

Do you want your customers to feel the L'Oreal® 'because you're worth it' moment because of your brand?

How would you feel if your customers felt you had given their business 'wings', the Red Bull® effect?

Branding has become a crucial marketing priority for most organizations, but the majority of branding books focus on business-to-

consumer (B2C) branding, leaving business-to-business (B2B) branding under-researched.

This book, Strong Brand, sets itself apart by bridging the gap in existing research. It incorporates old knowledge, insights from online surveys, and international case studies from well-known companies such as Red Bull®, Patagonia®, and Marks & Spencer®, offering an up-to-date brand management model that illustrates the process of building a strong brand through lasting relationships, as powerful as friendship, with customers and the environment.

Strong Brand is an invaluable resource for:

• Small business owners

• Independent consultants

• One-man bands

• Post-graduate Students

• Anyone seeking to overcome the challenge of brand management.

Strong Brand combines art, science, and philosophy to offer practical insights and real-world examples to guide you through the complex process of building a Strong Brand which not only stands out but also builds lasting relationships with customers.

Fans of David Aakar may enjoy this book.