100 Symbols That Changed the World

100 Symbols That Changed the World
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Artikel-Nr:
9781911216384
Veröffentl:
2022
Erscheinungsdatum:
22.11.2022
Seiten:
224
Autor:
Colin Salter
Gewicht:
992 g
Format:
234x191x25 mm
Sprache:
Englisch
Beschreibung:

Colin Salter is a versatile writer with the enviable quality of incorporating a host of detail into elegant prose. He is the lead author in the Remarkable travel series and the award-winning 100 series - so, along with 100 Posters, 100 Symbols, 100 Novels etc, he has also penned Remarkable Treks, Remarkable Bike Rides and Remarkable Road Trips.

100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of the thousand characters used in Egyptian hieroglyphics. In pre-Columbian America the Mayan civilization set out on a similar course, using pictures as a narrative text.

With the adoption of written languages, symbols have come to represent an illustrated shorthand. The dollar sign in America evolved from colonists' trade with the Spanish, and the widespread acceptance of Spanish currency in deals. Merchants' clerks would shorten the repeated entry of "pesos" in their accounts ledgers, which needed to be written with a 'p' and an 's'. A single letter 's' with the vertical stroke of the 'p' was much quicker. Historically correct dollar signs have a single stroke through the 'S'.

Symbols are also used to impart quick, recognizable safety advice. The radio activity symbol was designed in Berkley in 1946 to warn of the dangers of radioactive substances - and following the widespread use of gas masks in WWII, the trefoil symbol echoed the shape of the mask.

There are many symbols of affiliation, not only to religious groups, but support of political causes or even brand loyalty. Symbols are used for identification, military markings and recognition of compatibility. They allow users to convey a large amount of information in a short space, such as the iconography of maps or an electrical circuit diagram. Symbols are an essential part of the architecture of mathematics.

And in the case of the 1964 Tokyo Olympics - the first Games to be held in an Asian country - symbols allowed the organizers to create event signage that wouldn't be lost in translation. The set of Olympic sports pictograms for the Games was a novel solution, and one that was added to in Mexico and Munich.

Organized chronologically, 100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

A history of universal logos, symbols and brands that have stood the test of time

100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

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