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Franchising
How Both Sides Can Win
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781909818606
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
01.05.2015
Seiten:
200
Autor:
Chris Edger
Gewicht:
298 g
Format:
229x152x11 mm
Sprache:
Englisch
Beschreibung:
Chris Edger is the founder-director of the multi-unit leadership and strategy program at Birmingham City University. He is the author of Effective Multi-Unit Leadership, International Multi-Unit Leadership, and Professional Area Management. Andrew Emmerson is the owner of the Emmerson Development Company, which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino's Pizza, having previously held senior executive positions with Millie's Cookies, Upper Crust, and Dunkin' Donuts.
Shortlist: >Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems--including Domino's Pizza, Dunkin' Donuts, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, and Burger & Lobster--this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.