Business Planning in Transport
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Beschreibung:
If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily – railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.
1 INTRODUCTION
2 PRINCIPLES OF DATA PRESENTATION
3 MARKETS, SUPPLY AND DEMAND
4 INDUSTRY STRUCTURE
5 CONSUMER SURPLUS AND ELASTICITIES
6 COMPETITION WITH OTHER MODES
7 INFLATION AND GROSS DOMESTIC PRODUCT
8 SUMMARISING DATA, PROBABILITY AND SAMPLING
9 CORRELATION AND REGRESSION
10 REGRESSION ANALYSIS: FURTHER CONSIDERATIONS
11 QUEUING AND SIMULATION
12 COSTS
13 COMPANY SIZE AND STRUCTURE
14 LINEAR PROGRAMMING
15 SUBSIDIES
16 PRINCIPLES OF MARKETING I
17 PRINCIPLES OF MARKETING II
18 PRINCIPLES OF MARKETING III
19 FORECASTING I
20 FORECASTING II
21 HOW TO UNDERTAKE AN INVESTMENT APPRAISAL
22 FROM INVESTMENT APPRAISAL TO ECONOMIC APPRAISAL
23 CASE STUDY ON PRICE DISTORTIONS
24 ANSWERS TO EXERCISES
INDEX
Exercises include Industry specific examples from Airlines, Shipping, Rail - For Example
Overall Pricing Strategy by Mode
17.2.1 Airline Pricing
17.2.2 Hotel Pricing
17.2.3 Rail Pricing
17.3 Pricing and Market Segmentation