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Do Open
How A Simple Email Newsletter Can Transform Your Business
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Artikel-Nr:
9781907974304
Veröffentl:
2017
Erscheinungsdatum:
02.05.2017
Seiten:
160
Autor:
David Hieatt
Gewicht:
227 g
Format:
177x118x17 mm
Sprache:
Englisch
Beschreibung:
David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The 'Scrapbook Chronicles' newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that people actually look forward to receiving. Hiut Denim Co regularly receive gifts through the post thanking them for sending it out. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. David has spoken at Apple, Google and Red Bull, amongst others. In 2010 he self-published The Path of a Doer. In 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books).
Explains a strategy and simple methodology to make the newsletter one of the most effective business tools in your digital toolbox. From the author of "Do Purpose", it's a guide to writing a killer newsletter, with insights from leading digital marketers.