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Customer Genius
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Artikel-Nr:
9781907293382
Veröffentl:
2010
Einband:
E-Book
Seiten:
406
Autor:
Peter Fisk
eBook Typ:
EPUB
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
Hello, I am your customer. Do you see the world like I do? It'ssimple really. Start with me and everything else follows. Togetherwe can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirationalstories. From Amazon to Banyan Tree, Quintessentially toZipcars, explore 50 of the world's leading customer businesses. Therise of Air Asia, and the collaboration of Boeing; the segmentedfocus of Club Med, and the customer vision of Disney; theimagination of Camper, and the desire for the Nintendo Wii; therealism of Dove, and the tribal loyalty of Harley Davidson. The'genius' of a customer-centric business is that it works from theoutside in. It attracts, serves and retains the best customers asits route to profitability and growth. Isn't it about time youstarted doing business from the outside in?