Business Genius

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua the book captures the best insights from around the world, and a new agenda for today s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

At last, a more inspired approach to business. Business Geniusdescribes how to grow your business more effectively throughintelligent strategy and imaginative leadership, radical innovationand sustained change. Combining the entrepreneurial passion of astart-up with the commercial rigour of large enterprises... this isfor everyone who seeks the inspiration to think and actdifferently.Business Genius helps you drive more profitable, sustainablegrowth in today's fast changing and connected markets. Itexplores the challenges of strategy and innovation, leadership andchange as you grow your business, and yourself, in order to achievehigh performance.From the craze for Crocs to the cool of Diesel, the secrets ofKikkoman and energy of Red Bull, the vision of Google anddisruption of Current TV, the revolution of P&G and thephenomenon of Umpqua - the book captures the best insightsfrom around the world, and a new agenda for today'sbusiness.Seeing things differently is the foundation of genius.Connecting your left and right brain to think more holisticallyexploring opportunities from the future back as well as now forward then doing business from the outside in rather than theinside out, in order to turn radical ideas into practicalaction.

Credits ixAbout the author xInspiration 1Part 1 Right brain, left brain 14Track 1: Fast Growth 171.1 The seven lives of business 20Insight 1: Crocs 271.2 The engine of value creation 30Insight 2: Red Bull 371.3 Platforms for accelerating growth 39Insight 3: GE 48Track 2: Business Bubbles 532.1 Riding the growth waves 57Insight 4: Kikkoman 592.2 Business hotspots 61Insight 5: Second Life 672.3 Unlocking the growth drivers 70Insight 6: Li & Fung 74Track 3: Entrepreneurial Leaders 773.1 Seven Lives, Seven Leaders 79Insight 7: Apple 813.2 Entrepreneurs, Leaders and Managers 85Insight 8: Shanghai Tang 913.3 The new business leaders 93Insight 9: Umpqua Bank 97Part 2 Future back, now forward 102Track 4: Growth Markets 1054.1 Finding new markets first 108Insight 10: Nike 1114.2 Growing with adjacency 115Insight 11: Disney 1194.3 The best markets 123Insight 12: Tchibo 125Track 5: Smarter Strategies 1295.1 Business with a high purpose 131Insight 13: Diageo 1345.2 Making the right choices 138Insight 14: Natura 1455.3 Business Jazz 147Insight 15: Gucci 152Track 6: Business Innovation 1556.1 Getting a new worldview 157Insight 16: Cirque du Soleil 1616.2 The power of concepts 163Insight 17: 3M 1666.3 Disruptive Creation 168Insight 18: Zara 177Part 3 Outside in, inside out 182Track 7: Customer Power 1857.1 Deep diving for insights 188Insight 19: Diesel 1927.2 Getting a customer perspective 196Insight 20: FC Barcelona 1997.3 Being a customer business 203Insight 21: Bang & Olufsen 205Track 8: Brand Propositions 2098.1 Brands that define you 211Insight 22: Chupa Chups 2158.2 Propositions that engage you 217Insight 23: Stella Artois 2228.3 Experiences that do more for you 224Insight 24: Tate Modern 227Track 9: Market Networks 2319.1 The power of networks 233Insight 25: Net a Porter 2349.2 Customer Networks 237Insight 26: Current TV 2399.3 Network marketing 241Insight 27: News Corporation 244Part 4 Radical ideas, practical action 248Track 10: Energizing People 25110.1 Building a passion for people 255Insight 28: Google 25810.2 Living the new workstyle 262Insight 29: Ferrari 26710.3 Igniting your own potential 269Insight 30: Fedex 271Track 11: Inspiring Change 27511.1 The agenda for change 279Insight 31: Proctor & Gamble 28111.2 Making change happen 284Insight 32: Marks & Spencer 28911.3 Transformational leaders 292Insight 33: Haier 294Track 12: Delivering Results 29712.1 Building the invisible business 298Insight 34: Green & Blacks 30212.2 Managing for high performance 305Insight 35: Porsche 30912.3 Searching for the edge 312Insight 36: Berkshire Hathaway 315The Genius Lab 320Business Brainscan 327More Genius 336Index 341