Bücher online kaufen
Embedded Sustainability
The Next Big Competitive Advantage
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781906093587
Veröffentl:
2011
Erscheinungsdatum:
01.03.2011
Seiten:
288
Autor:
Chris Laszlo
Gewicht:
499 g
Format:
236x155x20 mm
Sprache:
Englisch
Beschreibung:
Laszlo, Chris; Zhexembayeva, Nadya
This book explains and predicts how companies can better leverage global challenges for enduring profit and sustained growth. It introduces and explains the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life cycle with no trade-off in price or quality.
Forewords Greg Babe, CEO, Bayer North America Andrew J. Hoffman, Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan The wasp and the frog: An introduction Part I. Sustainability on the shores of business 1. Business reality reshaped: The BIG three trends 2. To the desert and back: A brief history of value Part II. What it means for business strategy 3. What would a strategist do? 4. Cool strategies for a heated world 5. Embedded sustainability Part III. Getting it done 6. Hot competencies for a cool world 7. Change management redux 8. Putting it all together Part IV. Leaping into the future 9. The world in 2041: A job interview 10. Sustaining inquiry Afterword David Cooperrider, Fairmount Minerals Professor of Social Entrepreneurship, Case Western Reserve University, Weatherhead School of Management Index