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The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781906093440
Veröffentl:
2010
Erscheinungsdatum:
01.11.2010
Seiten:
272
Autor:
Jacquelyn Ottman
Gewicht:
392 g
Format:
231x154x17 mm
Sprache:
Englisch
Beschreibung:
Ottman, Jacquelyn
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Foreword Adam Lowry and Eric Ryan, Founders and Co-CEOs, Method Preface The 20 New Rules of Green Marketing 1. Green is now mainstream 2. We are all green consumers 3. The new green marketing paradigm 4. Designing green products: a life-cycle approach 5. Innovate for sustainability 6. Communicating sustainability with impact 7. Establishing credibility and avoiding greenwash 8. Partnering for success 9. Two sustainability leaders that superbly address the new rules 10. Conclusion