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Everything Now
Communication Persuasion and Control: How the Instant Society is Shaping What We Think
Vorbestellbar | Lieferzeit: Vorbestellbar I
Artikel-Nr:
9781901927511
Veröffentl:
2012
Seiten:
224
Autor:
Steve McKevitt
Gewicht:
194 g
Format:
198x129x15 mm
Sprache:
Englisch
Beschreibung:
Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. His critically acclaimed book City Slackers revealed how most corporate business nowadays is actually conducted on the assumption that it will be a failure. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and USA. He is married with three children and lives in Yorkshire.
We are healthier, longer lived, better fed, watered, educated and entertained than any generation in history. But we are not happier. Everything Now - where we can have whatever we want, whenever we want it - has infiltrated almost every area of our lives. Here, Steve McKevitt reveals how this is preventing us from addressing the biggest
Part 1: Everything Now 1. Everything Now 2. We'll tell you what you want, what you really, really want 3. What Happened to the Future? 4. Available in Magnolia, Vanilla, Cream or Beige Part 2: Ignorance of Ignorance 5. Knowledge Without Application 6. The Great Unknown 7. You Can Prove Anything With Facts 8. The 21 Signs of Ageing Part 3: Mind Control 9. Making Your Mind Up 10. The Real Thing 11. Have Your Say: Why Your Opinion Is Important to Us 12. Making Friends and Influencing People 13. The Empathy Tango 14. 'Yes! We Are All Individuals!' Part 4: Happiness 15. Happiness Epilogue Wait Here Sources