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The World’s Business Cultures
How to Unlock Them
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Artikel-Nr:
9781854188113
Veröffentl:
2014
Erscheinungsdatum:
01.11.2014
Seiten:
356
Autor:
Barry Tomalin
Gewicht:
529 g
Format:
211x146x27 mm
Sprache:
Englisch
Beschreibung:
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organizations in the world, and Visiting Lecturer in Cross-Cultural Communication at the University of Westminister. He is the author of many books and has trained in 65 countries.
The third edition of Thorogood's The World Business Cultures: and How to Unlock Them shows readers how to create connections and win deals in global business, rather than committing clumsy and costly faux pas. It shows the reader how to assess and understand the business customs and thinking of other countries, and how to mold your approach to achieve rapport and trust.With this book, you'll never get the tone of a presentation, negotiation or social meeting wrong again. It gives guidance on how to handle yourself in person-to-person situations, and in the digital world.The book contains the following tools and checklists: * The ECOLE system of understanding cultures Expectations Communication Organization Leadership EtiquettePlus* The Communication Framework* RADAR system* 80/20 principle* Source guide: websites and other books
Part 1: Do deals by reading others better 1 What cultural awareness is all about and why we need it 2 Understanding what other people want 3 Communicating with different cultures by all the methods available in the digital age: Face to face Email, text and Twitter Written reports 4 Making presentations, and how to adapt them to different cultures 5 Meetings: how to participate in them, and how to run them 6 Negotiating: how to set realistic objectives, and get what you want from different cultures 7 Networking and business etiquette 8 Team-working: how to understand how other cultures do it 9 Management style and how to adapt 10 Relocating abroad: how to do it successfully, and avoid common pitfalls Part 2: Doing business in the world's 10 biggest economies * Brazil, China, France, Germany, India, Italy, Japan, UK, USA, Russia