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Managing Corporate Reputation
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Artikel-Nr:
9781854182722
Veröffentl:
2003
Erscheinungsdatum:
01.11.2003
Seiten:
277
Autor:
Susan Croft
Gewicht:
934 g
Format:
296x229x23 mm
Sprache:
Englisch
Beschreibung:
Susan Croft is an international public speaker and corporate trainer. She is founder and partner of ASC Training and Consulting where she is responsible for communications and sales training. Previously, she was a senior consultant with the international PR firm Hill and Knowlton. Prior to this she ran her own Los Angeles-based PR agency which was subsequently acquired by a leading international firm.
Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: the glue of reputation; 5 The tools of corporate reputation: integrated marketing communications (IMC); 6 Corporate social responsibility and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 e-marketing and reputation management; 10 Case studies and essays.