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FMCG Selling
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Artikel-Nr:
9781841125046
Veröffentl:
2003
Einband:
E-Book
Seiten:
110
Autor:
Leo Gough
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Introduction to ExpressExec.Introduction to FMCG Selling.What is Meant by FMCG Selling?The Evolution of FMCG Selling.The E-Dimension.The Global Dimension.The State of the Art.In Practice - FMCG-Selling Success Stories.Key Concepts and Thinkers.Resources.Ten Steps to Making FMCG Selling Work.Frequently Asked Questions.Index.