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Market Research
Marketing 04.09
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Artikel-Nr:
9781841121949
Veröffentl:
2002
Erscheinungsdatum:
03.04.2002
Seiten:
124
Autor:
Robin Birn
Gewicht:
136 g
Format:
201x127x10 mm
Sprache:
Englisch
Beschreibung:
ROBIN BIRN runs the research firm Strategy, Research & Action Ltd and is a Fellow of the Market Research Society. He is the author of Effective Use of Market Research and editor of the prestigious Handbook of International Market Research Techniques. PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.