The Immersive Metaverse Playbook for Business Leaders

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies.Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).

Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and futureKey FeaturesUnderstand the metaverse and learn how augmented reality and virtual reality are integral to itGet a solid understanding of core metaverse technologiesBecome a metaverse business thought leader by learning from real-world use casesPurchase of the print or Kindle book includes a free PDF eBookBook Description"The metaverse" has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You'll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.What you will learnGet to grips with the concept of the metaverse, its origin, and its present stateUnderstand how AR and VR strategically fit into the metaverseDelve into core technologies that power the metaverseDig into use cases that enable finer strategic decision-makingUnderstand the benefits and possible dangers of the metaversePlan further ahead by understanding the future of the metaverseWho this book is forIf you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.Table of ContentsThe What and Why of the MetaverseAugmented Reality Status QuoWhere Is Virtual Reality Heading?The Value of Using 3D Visuals to InteractUnderstanding Perception TechnologiesThe Different Types of Computing TechnologiesWhere Are APIs NeededMaking and Using 3D Models and Integrating 2D ContentUnderstanding User Experience Design and User InterfaceNew Ways of Social InteractionVirtual and Onsite Work3D and 2D Content Forms and CreationRetail ExperiencesBenefits and Possible Dangers ReframedFuture Vision