Beschreibung:
Elaine L Ritch is Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University, UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.