Integrated Marketing Communications in Risk and Crisis Contexts

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

CONTENTS

Chapter 1 – Situating Culture and Integrated Marketing in Risk and Crisis Communication

Chapter 2 – The Cultural Imperative in Risk and Crisis Communication Best Practices

Chapter 3 – Building the Cultural Model of Risk and Crisis Communication

Chapter 4 – The IDEA Model of Instructional Risk and Crisis Communication

Chapter 5 – The Culture Neutral Approach

Chapter 6 – The Culturally Sensitive Approach

Chapter 7 – The Culture Centered Approach

Chapter 8 – Implications of Emphasizing Culture in Risk and Crisis Communication

Chapter 9 – The Need for an Ethical Framework

Chapter 10 – Future Directions for Situating Culture in Risk and Crisis Communication