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Sloganization in Language Education Discourse
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Conceptual Thinking in the Age of Academic Marketization
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Artikel-Nr:
9781788921862
Veröffentl:
2018
Einband:
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Erscheinungsdatum:
09.11.2018
Seiten:
190
Autor:
Stephan Breidbach
Gewicht:
457 g
Format:
240x161x15 mm
Sprache:
Englisch
Beschreibung:
Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.