Mastering Creativity in Organizations

This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity. Andres Hatum first explains what creativity means in an organizational context. He then explores the ways in which an organization can foster it, with an aim to help any company - not just companies in creative fields or industries - become an organization in which new ideas flow, new processes are developed, and new products are brought to market. In doing so, he provides scholars with a solid framework for studying and understanding the deeper meaning of creativity. Andres Hatum's new framework for understanding organizational creativity offers examples from a rich variety of companies and situations. The book balances theory and practice for a multifaceted approach that brings its analysis into the real world. In-depth case studies include FC Barcelona, elBulli, Almodovar, and Cirque du Soleil. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.

This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity. Andres Hatum first explains what creativity means in an organizational context. He then explores the ways in which an organization can foster it, with an aim to help any company - not just companies in creative fields or industries - become an organization in which new ideas flow, new processes are developed, and new products are brought to market. In doing so, he provides scholars with a solid framework for studying and understanding the deeper meaning of creativity. Andres Hatum's new framework for understanding organizational creativity offers examples from a rich variety of companies and situations. The book balances theory and practice for a multifaceted approach that brings its analysis into the real world. In-depth case studies include FC Barcelona, elBulli, Almodovar, and Cirque du Soleil. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.