Mapping a Winning Strategy

Marc Baaij, PhD is an associate professor of strategy at the Erasmus University in The Netherlands. He coaches managers on real-world strategy projects. Baaij has previously been a strategy consultant and a research manager at The Boston Consulting Group. Marc has authored many articles for scientific and professional journals, as well as professional titles and textbooks on the strategy and problem-solving methods used by top-tier consultants. He has also worked for IBM, and holds degrees in economics and strategy.Patrick Reinmoeller, PhD is a professor of strategic management and the academic head of the 'Directors as Strategic Leaders' programme at the Cranfield School of Management. He was previously a professor at the Japan Advanced Institute of Science and Technology and Erasmus University, where he retains a part-time position. Reinmoeller's research on innovation, organizations and strategy has been published in several leading journals, including the Academy of Management Journal, the Asia-Pacific Management Journal, Organization Studies, and the MIT Sloan Management Review. He speaks and consults for companies worldwide.

Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today's VUCA (volatile, uncertain, complex and ambiguous) business environment.