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Continuing to Broaden the Marketing Concept
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Artikel-Nr:
9781787548251
Veröffentl:
2020
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
17.09.2020
Seiten:
330
Autor:
Dawn Iacobucci
Gewicht:
632 g
Format:
235x157x22 mm
Sprache:
Englisch
Beschreibung:
Dawn Iacobucci is the Ingram Professor of Marketing at Vanderbilt University. Her research focuses on networks and methodological research questions. She has published in journals including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology and Marketing Science.
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.