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Hard sell
Advertising, affluence and transatlantic relations, c. 1951-69
Paperback
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Artikel-Nr:
9781784991050
Veröffentl:
2016
Einband:
Paperback
Erscheinungsdatum:
01.02.2016
Seiten:
230
Autor:
Sean Nixon
Gewicht:
357 g
Format:
234x156x13 mm
Sprache:
Englisch
Beschreibung:
Sean Nixon is Professor in the Department of Sociology at University of Essex
Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.
IntroductionPart I: The world of British advertising1. Advertising in the age of affluencePart II: Television, the housewife and Anglo-American relations2. Apostle of Americanisation? J. Walter Thompson Company Ltd and Anglo-American relations3. Understanding ordinary women: market research and the mass market housewife4. A challenge both alarming and alluring: the birth of TV advertising5. All mod cons: television advertising, domesticity and social changePart III: The reception of television advertising6. Welcome Intrusion? TV advertising and the viewing public7. Trading on human weakness: advertising, morality and consumer desireConclusionIndex