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Working the Crowd
Social Media Marketing for Business
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9781780171265
Veröffentl:
2012
Einband:
Paperback
Erscheinungsdatum:
07.06.2012
Seiten:
190
Autor:
Eileen Brown
Gewicht:
339 g
Format:
244x170x10 mm
Sprache:
Englisch
Beschreibung:
Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.This new edition is updated to cover the latest thinking, practices and technology such as Google+.
1 Why do we want a social media strategy? 2 The new way of communicating 3 Your social media success plan 4 The tools of the new web 5 Networks 6 The online brand 7 Brand impact and brand success 8 Connections and reputation 9 Discovery 10 Scaling networks 11 Relationships and engagement 12 Amplifying your message 13 Where is it all going?