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Public Relations Planning, Research, and Measurement
Paperback
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Artikel-Nr:
9781772442854
Veröffentl:
2023
Einband:
Paperback
Erscheinungsdatum:
25.07.2023
Seiten:
66
Autor:
Mark Hunter LaVigne
Gewicht:
111 g
Format:
229x152x4 mm
Sprache:
Englisch
Beschreibung:
Mark Hunter LaVigne, MA, APR FCPRS, knows both sides of the "media fence," having worked as a journalist and, since 1990, in a variety of roles in public relations. He is an award-winning, accredited member (APR) of the Canadian Public Relations Society (CPRS), a member of the College of Fellows, regularly speaks at conferences and workshops, and has taught at Ryerson University, Western University, Seneca at York, Centennial College and Humber College.
With contributions by Kim Blanchette and Colleen KillingsworthIntroduction by Daniel GrangerThis book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:the creation of executive summaries using the RACE formula;research and analysis;the setting of goals and objectives;identification of target audiences and key messages;development of strategies, tactics, timelines, and budgets;effective use of human resources in a campaign; andevaluation of a campaign's outcome.Case studies of real-life campaigns round out this invaluable guidebook.