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In the News, 3rd edition
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The Practice of Media Relations in Canada
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35,00 €*
Artikel-Nr:
9781772124262
Veröffentl:
2019
Seiten:
305
Autor:
William Wray Carney
eBook Typ:
PDF
Kopierschutz:
NO DRM
Sprache:
Englisch
Beschreibung:
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country and praised by media professionals and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story.
Third edition of the "go-to” textbook on media relations, demonstrating a proactive and planned approach.
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.