Speak Out With Clout

Start speaking confidently today!In its newly updated, 30th anniversary edition, Speak Out With Clout can help anyone improve their public speaking skills.This book will help you succeed in public speaking, whether you are the president of a large corporation, or a guest speaker at a small club. Using simple, proven techniques, you will learn how to tell your story and create your own moving oratories. This book will show you how to —organize, practice, and deliver your speechcalm your nerves before getting on stagehandle audience questions, andmake a lasting impression on your audience and the media.Most courses on how to be a good speaker require memorization, but the method in this book focuses on eye contact and conversational yet authoritative reading. It also explains how to make sure your message reaches the widest possible audience. Start speaking confidently — with clout — today!

Start speaking confidently today!In its newly updated, 30th anniversary edition, Speak Out With Clout can help anyone improve their public speaking skills. This book will help you succeed in public speaking, whether you are the president of a large corporation, or a guest speaker at a small club. Using simple, proven techniques, you will learn how to tell your story and create your own moving oratories. This book will show you how to - organize, practice, and deliver your speech, calm your nerves before getting on stage, handle audience questions, and make a lasting impression on your audience and the media. Most courses on how to be a good speaker require memorization, but the method in this book focuses on eye contact and conversational yet authoritative reading. It also explains how to make sure your message reaches the widest possible audience. Start speaking confidently - with clout - today!

You don't have to be a professional public speaker to make an effective speech in public. Using this book as a guide, you can learn the simple, proven techniques for effective speechmaking, whether you are the president of a large corporation or the chairperson of a small club.

PREFACE xi1 SPEECHES SATISFY 1Who Will Listen? 6What Speeches Do for You, Your Causeor Your Company 7For the individual 10For the companies and causes 11The Message 13How to Get Speaking Engagements 15For companies 17For the individual 172 SCRIPTS 19How to Use Scripts 26How to Get It Down on Paper(Yourself or with the Help of a Ghost Writer) 33Ideas and words — keep them simple 34Ghost writers 41Visuals 45vi Speak out with clout3 READY, SET, GO! 51Ready 53Set 54Go 564 QUESTIONS AND ANSWERS 59Answering Questions 62Some general guidelines 63Recognize the nature of the question 64Hecklers 64When to Wrap It Up 655 CLIENTS QUESTION ME 676 THE NEWS MEDIA AND YOUR SPEECH 81The Fourth Estate 85The Nature of News and Newspeople 88News Releases 93Writing the News Release 97Your Speech and the News Media 99News Conferences 101The Interview 106Facing the TV Camera 107A Final Word about the News Media 108FIGURES1 Half-paging a script 292 Sample script with diacritical markings and wide margins 313 Good "ear" writing 374 Script for use with slides 475 News release 986 Stressing your points 101