It’s the Other Guy

Mitch Cantor, author of "It's the Other Guy: Say Goodbye to Bad Clients and Hello to BiggerProfits + a Better Life" is the founder and past President of Sun Design Pools, which reachedInc. 5000 status as "one of the fastest growing small companies in America." Mitch is an award-winning industry leader in home improvement with forty years of experience running his multimillion-dollar company in New York.From young entrepreneur to enthusiastic business owner, Mitch says his company "gave himeverything he was looking for." He offers you a chance to say the same about your ownbusiness. If you are in service to others, this book will help you to succeed and to love theprocess.As an author, Mitch carves out new territory, teaching his readers how working with the rightpeople will allow you to enjoy success and avoid frustration. He says, "I learned to stay awayfrom those who would make my life hell, and I have shared these secrets with you in this book."Mitch is also a songwriter and independent music producer, having the pleasure to work withso many talented artists as you can see on his website mitchcantor.com.Today Mitch and his wife Marla divide their time between their homes in Boca Raton, Floridaand Jericho, Long Island. Retirement is the fruit of their labor, and as Mitch puts it, "retirement is treating us well."Together Mitch and Marla enjoy traveling and seeing nature's beauty, watching young andseasoned music artists perform, and continuing their own music and book writing. Mitch'sfamily always was and remains his top priority, the inspiration of it all.

How to have a profitable business (and frankly, a more enjoyable life), without all the headaches that come from stressful "Red Flag" clients.If you want to avoid bad clients, then you must read this unique and wise perspective on identifying, dealing with and avoiding different types of customers.But first, a warning-this book is not for everyone. If you are determined to take on anyone as your client - regardless of how difficult they are to deal with"Learn how to screen out the heart-breakers and watch your enjoyment, reputation, work-life balance, success, and even your worker-retention soar."Based on the experience and wisdom of an award-winning industry leader in home improvement with forty years of experience running his multimillion-dollar company in New York.In a quick and enjoyable read, you will learn the single most important question you need to answer in order to run a successful business of your own.To succeed in business, you need only ask "how?" and "why?" - Right? Wrong! You're missing the most important question.the most important question.You'll Discover:The single most important question you need to run a successful business - that no one is asking.The signs to look out for to avoid the "Red Flag" clients.When to fire clients in order to give you more satisfaction, healthy profit, and higher morale among your team - and less stress.The truth about the "$100 Close" - the softest of "soft sells" you haven't even heard about yet.This book is perfect for:Entrepreneurs and small business owners in all industries - including home improvement and contractingEntrepreneurial students at any stage of business developmentManagers, business owners and decision makers who want an edge with their businessAnyone in business who values the happiness of themselves and their employeesYou definitely want to buy this book now!