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Creating Signature Stories
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Strategic Messaging that Energizes, Persuades and Inspires
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9781683506126
Veröffentl:
2018
Seiten:
0
Autor:
David Aaker
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.