Indigenous Language for Social Change Communication in the Global South

This book captures contemporary debates around indigenous languages and social change communication. Contributors bring together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia.

Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change. Scholars of communication, sociology, and development studies will find this book of particular interest.

Contents

Introduction: Social Change Communication in Indigenous Languages

Abiodun Salawu, Tshepang Bright Molale, and Enrique Uribe-Jongbloed

Part 1. Indigenous Mass Media and Health Communication

Chapter 1. Xhosa/English (Xhoslish) Code-Switching in Radio Health Programming towards Communication for Development and Social Change: Analysis of Selected Radio Station in South Africa

Moses Ofome Asak, Tshepang Bright Molale, and Abiodun Salawu

Chapter 2. Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria

Aondover Eric Msughter, Mohammad Garba Kuchi, and Abubakar Aliyu Abba

Chapter 3. Indigenous Language Status and the Threat to Transmission and Acquisition of Traditional Medical Knowledge (TMK)

Janet O. Adekannbi

Chapter 4. Indigenous Languages, Digital Media, and COVID-19 Pandemic in the Global South: A South African Discourse

Fulufhelo Oscar Makananise, Edgar Julius Malatji, and Shumani Eric Madima

Part 2. Resistance, Resilience, Sustainability, and Identity in Indigenous Language Media

Chapter 5. Language, Media, and Resistance: Indigenous Communicators in the Extreme North of the Brazilian Amazon

Lisiane Aguiar and Jan Pöhlmann

Chapter 6. African Magic Igbo’s Contribution to Development and Social Change Communication as an Indigenous Language Media: Viewers’ Perceptions on Twitter

Deborah Dike

Chapter 7. Indigenous Language Media, Resistance, and Resilience

Esteban Emilio Mozonyi and María Suárez Luque

Chapter 8. Towards a New Research Agenda on Indigenous Language Community Media in Agricultural and Sustainable Resource Management in the Global South

Nolukhanyo Metula

Chapter 9. The Role of Native Languages on the National Media for Justice and Social Change: The Kawsachun Coca Radio and Somos Pueblo TV Program Experiences

Eduardo López Rosse

Part 3. Indigenous Language Radio and Music for Conflict Resolution and Social Change

Chapter 10. Constructing Community and Building Identity through Indigenous Community Media: The Case of Radio Swayamshakti in Odisha, India

Aniruddha Jena, Vinod Pavarala, and Vasuki Belavadi

Chapter 11. Communicating and Attaining Social Change through Indigenous Nigerian Pidgin English: An Assessment of Brekete Family Programme on Human Rights Radio 101.1, Abuja, Nigeria

Silas Udenze and Antoni Roig Telo

Chapter 12. Rethinking Conflict Resolution, Peace, and Unity through Indigenous Language Media in Contemporary Zimbabwe: A Multilingual Perspective

Tobias Marevesa, Paul Nepapleh Nkamta, and Esther Mavengano

Chapter 13. Can Vernacular Radio Be Conflict Sensitive? An Analysis of Vernacular Radio Programming in Western Kenya

John Ndavula and Jackline U. Lidubwi

Chapter 14. A Systemic Review of Indigenous Protest Songs as a Conduit for Social Mobilisation in South Africa

Rhoda T. I. Patrick, Oluremi A. Abiolu, and Hosea O. Patrick

Chapter 15. Yoruba Music: A Socio-cultural Tool for Traditional and Modern Political Participation

Omowale Adelabu and IfeKristi Ayo-Obiremi

About the Contributors