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Marketing Management
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Artikel-Nr:
9781635491753
Veröffentl:
2017
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
01.05.2017
Seiten:
240
Autor:
Harvey Graham
Gewicht:
812 g
Format:
282x208x18 mm
Sprache:
Englisch
Beschreibung:
This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing management is the application of marketing principles, techniques and methods to manage company's marketing activities. This text is a compilation of chapters that discuss the most vital concepts in this field. Also included in it is a detailed explanation of the various concepts and applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.