The Complete Color Harmony, Pantone Edition

Leatrice Eiseman is a color specialist who has been called "the international color guru," and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.

This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.

Foreword Introduction The Phenomenon of Color: Where does it come from? A Color Conversation: Defining the Basic Terminology The Color Wheel:  What’s the Temp? Whirling the Wheel: Color Compatibility Complex Colors: Special Effects Discord and Dissonance Color Clues and Cues             How to define major messaging             Proper proportions: dominant, subordinate and accent The Psychology of Color Red/Pink/Wine Orange Yellow Green Blue-Green Blue Purple/Lavender/Fuchsia Black White Brown Neutrals/Naturals Color and Mood Active Botanical Casual Delectable Delicate Earthy Extraterrestrial Glamorous Maquille Natural Nostalgic Nurturing Piquant Playful Powerful Provocative Reliable Rich Robust Romantic Soothing Sophisticated Subtle Timeless Transcendent Tribal Tropical Waters Urban Venerable  Personal Colors: What do they say about you? Color Trends and Forecasting             Guidelines for spotting trends Where to look for clues: ten important categories Naming the Colors             History/culture             Sources of inspiration Importance in marketing