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The Boomerang Principle
Inspire Lifetime Loyalty from Your Employees
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Artikel-Nr:
9781629561684
Veröffentl:
2017
Erscheinungsdatum:
11.04.2017
Seiten:
194
Autor:
Lee Caraher
Gewicht:
540 g
Format:
231x155x23 mm
Sprache:
Englisch
Beschreibung:
Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. A sought-after communication strategist, Lee is known for her practical solutions to big problems. Her first book, Millennials & Management: The Essential Guide to Making It Work at Work, was informed by her work helping organizations around the country create positive intergenerational workplaces.
It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, "job hopping" is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it.
Chapter 1 The New Loyalty Paradigm Chapter 2 The Evolution of Loyalty: From Company to Self to Both Chapter 3 Personal and Talent Brands at Work Chapter 4 Creating a Culture of Return Creates a Culture to Stay For Chapter 5 When Millennials Thrive, So Do Gen Xers and Boomers Chapter 6 Being a Good Place to Be From Chapter 7 Leaving So You Can Come Back Chapter 8 Boomeranging in Practice Chapter 9 Creating Your Own Alumni Club: A Blueprint