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Brand Thinking and Other Noble Pursuits
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Artikel-Nr:
9781621532477
Veröffentl:
2013
Erscheinungsdatum:
01.05.2013
Seiten:
336
Autor:
Debbie Millman
Gewicht:
415 g
Format:
228x151x27 mm
Sprache:
Englisch
Beschreibung:
Debbie Millm an has worked in the design business for over twenty-five years. She is president of the design division at Sterling Brands, where she has overseen the redesign of more than two hundred global brands. She is cofounder and chair of the groundbreaking Masters in Professional Studies in Branding program at the School of Visual Arts. Millman's previous books include How to Think Like a Great Graphic Designer, also published by Allworth Press. She lives in New York City.
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
"Transcends business implications to dive into the very nature of human behavior... a powerful look at the role brand plays in society, politics, economics, psychology, and technology." -Forbes.com