Rhetoric

Aristotle was a Greek philosopher and polymath during the Classical period in Ancient Greece. For twenty years he studied at Athens at the Academy of Plato, on whose death in 347 he left, and some time later became tutor to Alexander the Great. On Alexander's succession to the throne of Macedonia in 336, Aristotle returned to Athens and established his school and research institute, the Lyceum. After Alexander's death he was driven out of Athens and fled to Chalcis in Euboea where he died in 322. His writings profoundly affected the whole course of ancient and medieval philosophy.
From his lessons, the West acquired its scholarly vocabulary, just as issues and strategies for request. Accordingly, his way of thinking has applied an exceptional effect on pretty much every type of information in the West and it keeps on being a subject of contemporary philosophical conversation.

Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BC. In Greek, it is titled ¿¿¿¿¿ ¿¿¿¿¿¿¿¿, in Latin Ars Rhetorica. In English, its title varies: typically it is titled Rhetoric, the Art of Rhetoric, or a Treatise on Rhetoric.
Aristotle is generally credited with developing the basics of the system of rhetoric that "thereafter served as its touchstone", influencing the development of rhetorical theory from ancient through modern times. The Rhetoric is regarded by most rhetoricians as "the most important single work on persuasion ever written." Gross & Walzer concur, indicating that, just as Whitehead considered all Western philosophy a footnote to Plato, "all subsequent rhetorical theory is but a series of responses to issues raised" by Aristotle's Rhetoric. This is largely a reflection of disciplinary divisions, dating back to Peter Ramus's attacks on Aristotlean rhetoric in the late 16th century and continuing to the present.( wikipedia.org)