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Paul Rand: a Designer’s Art
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Artikel-Nr:
9781616894863
Veröffentl:
2016
Erscheinungsdatum:
30.11.2016
Seiten:
256
Autor:
Paul Rand
Gewicht:
1215 g
Format:
261x197x27 mm
Sprache:
Deutsch
Beschreibung:
Paul Rand (1914-1996) was one of the most influential American graphic designers of the twentieth century. In addition to teaching graphic design at Yale for nearly thirty years, he designed the iconic logos for ABC, IBM and UPS.
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.