Influence

Influence
Science and Practice: The Comic
 Paperback
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13,90 €* Paperback

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Artikel-Nr:
9781610660204
Veröffentl:
2012
Einband:
Paperback
Erscheinungsdatum:
16.07.2012
Seiten:
82
Autor:
Robert Cialdini
Gewicht:
173 g
Format:
254x178x5 mm
Sprache:
Englisch
Beschreibung:

Over two million readers have armed themselves with the knowledge in this book.

Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society's best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak-attacks designed to elicit pre-programmed responses from unknowing victims.


Influence: Science and Practice outlines the basics needed to recognize psychological techniques designed to bring about compliance, and offers advice on how to defend against them.

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